GLOBAL GRAIN IP COMPANY

The value of grain begins with the variety

ROVERS secures the IP of premium grain varieties and delivers their full value to the table — from cultivation to processing and distribution.

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WHY GRAIN IP

Good grain is never made by accident

ROVERS licenses proven varieties, then completes them as brands through contract farming and dedicated processing. We are building a better structure for the people who breed, grow, and eat them.

01 · SECURE

Securing Variety IP

We license exclusive varieties with proven taste, aroma, and functionality.

02 · CRAFT

Cultivation & Premium Processing (GPC)

Through contract farming with regional partners and a dedicated processing complex (GPC) with variety-specific QC standards, we deliver premium grain to customers.

03 · DISCOVER

Discovering the Next Variety IP

With our breeding solution GENIX, we use data to find the next variety IP the market wants — while cutting the time and cost of developing it.

PRODUCTS

We commercialize the variety IP we secure

Licensed varieties are completed as branded products through contract farming and dedicated processing, and supplied directly to markets at home and abroad.

6 varieties
IP LICENSED
Licensed variety IP portfolio spanning culinary, functional, and ancient grains
4 countries
MARKETS
Korea · North & Central America · China Global expansion built on premium grain demand
Korea
Hypermarkets · E-commerce · B2B
United States
Amazon · Asian markets
China
Entering the premium segment
Need raw or processed supply of our licensed varieties?
B2B Supply Inquiry
SEED TO TABLE
From variety to table, connected in a single flow
SOLUTION — GENIX

Accelerating breeding with data

A breeding solution for breeding institutes and seed companies. GENIX unifies scattered breeding data and assists breeders' decisions with AI simulation — aiming to shorten variety development from 7–10 years to 3–5.

→Unified breeding data management (DX)
→AI cross simulation and selection support (AX)
→Supplied to top-tier seed companies and national institutes in Korea
GENIX Inquiry
GENIX
BREEDING INTELLIGENCE
DATA

Global variety data, one knowledge base

We build public variety data from UPOV and the Korea Seed & Variety Service together with operational data from breeding fields into a single database — powering GENIX and the discovery of the next variety.

482,023 records
Registered variety data collected
71 countries
Registration coverage
117,381 records
Trait observations based on 1,356 trait definitions
51,649 records
Seed line records from breeding operations
Recording breeders' judgment as data
16,883 selection decisions and comments accumulated — recording not just numbers but breeders' decisions in a learnable form.
Connected by a semantic layer
An ontology of 505 definitions — concepts, relations, and rules — manages variety, trait, and judgment data as connected knowledge.
COMPANY

A team that knows both the field and the global market

ROVERS co-founders
Changjun Park
CO-FOUNDER & CEO
Harin Song
CO-FOUNDER & COO
ORGANIZATION
ROVERS consists of the IP Team, which secures and commercializes variety IP, and the Solution Team, which builds GENIX and our data foundation.
CAREERS

Join us in changing the structure of agriculture

Across varieties, data, and global markets — one person moves one business.

Careers Inquiry
IP TEAM
From discovering and securing variety IP to contract farming, processing, and channel sales at home and abroad — the full grain business.
SOLUTION TEAM
Building GENIX and our variety data foundation. Where AI and data engineering meet the breeding domain.
HOW WE WORK
"Ruthless pragmatism" Verify in the field, decide with data, speak with results.
CONTACT

We are looking for partners to build the value of good varieties with

CONTACT@THEROVERS.NET
Grain supply & partnership · GENIX adoption · Farm partnership · Careers · IR
ROVERS
Rovers Inc. · 815 Daewangpangyo-ro #834, Sujeong-gu, Seongnam-si, Gyeonggi-do, Korea · therovers.net